A sales funnel, also known as a purchasing or a marketing funnel, is a consumer focused marketing strategy that guides the customer towards the purchase of a product or service. The point of a sales funnel is to take leads, turn them into prospects, and turn those prospects into customers. It’s unreasonable to think that your audience will click on your affiliate links to purchase products / services on the first visit. Sales only come after a trusting relationship has been established between you and your audience. Chances are your audience is just browsing when they land on your site and have no intention of purchasing anything. The more complicated your service / product is, the more time it will take for you audience to become customers. On average, you need about 5 to 10 contacts before a potential customer commits to a purchase. So how do you contact without being perceived as pushy? Well...for starters, (and I can’t emphasize this enough) you need to provide valuable information to your audience and build that trust. Once you have established that relationship, it’s much easier to ask them to subscribe to your email list by providing incentives such as free tutorials, guides, informative e-books, etc. It has to be a symbiotic relationship. Once you obtain their email address, you can continue the conversation by sending them free resources through opt-in services (we’ll talk about this later).

Generally speaking, satisfied paying customers follow the same path through their shopping experience; known as a macro funnel. Understanding the macro funnel blueprint will help you tremendously in creating an efficient sales funnel. Here it is in chronological sequence:

Awareness – Raise your brand awareness by social media marketing, email marketing, traditional advertising, and referrals,

Interest – Explain to your audience why they need your product by describing how your product will solve their issues,

Evaluation – Give the customer a taste of your offering by providing a free downloadable content or a trial version of the product/service,

Decision – Incentivize customers to choose your offering over the competitors’ by using selling tactics like “limited time discount” or “bonus features”,

Conversion – Make sure the purchasing process is as easy and straightforward as possible; the less headache for the customers, the higher the conversion rates,

Referral – Give something of value for free or at a huge discount to your loyal customers. By keeping them happy you get repeat sales as well as referrals.

The mechanism or process of guiding the audience through the different stages of a macro funnel is achieved by micro funnels. If macro funnels are the framework, micro funnels are the substance. Micro funnels are a content driven (blog posts, ads, images, videos, podcasts, emails, phone calls, etc.) mechanism used to promote a particular offer.

A sales/marketing funnel incorporates both macro and micro funnels. The first step is putting content in front of your target audience (more on this later) and seeing how your audience reacts to it. As the audience moves through your sales funnel and shows interest in different offers, they will organically self-segment into different groups. For example, if you offer different products in the “healthy living” category, you would engage a customer showing interest in nutrition plans differently than one showing interest in supplements.

Marketing funnels provide a good opportunity to cross-sell different related products. Let’s stick with the “healthy living” category for a moment. If a reader shows interest in nutrition plans, it is very well possible that they would be interested in supplements and other related health products as well. As the reader interacts with different offers, you can guide them from one marketing funnel to another based on their interest.

As your audience grows and your new channels of traffic are created, you can take away and add to the existing funnel. Since a sales funnel is modular, you can transform it to satisfy any necessary modifications whether it’s due to expansion, business reconfiguration, or a new target audience. This flexibility allows you to create a customized solution for your business.

The beauty of a marketing funnel is that it can be fully self-automated which makes managing it very passive. The initial setup of the system can be very time intensive, but after it becomes operational it will require minimum management. It will increase your conversion in multitudes while not really taking any much more of your time!

Sales funnels are a timeless strategy. This strategy has been utilized for a very long time; even prior to existence of the internet. It exists everywhere. When you go to a McDonalds drive-thru after watching their commercial on T.V., that’s an example of creating awareness and interest (macro funnel). While at the drive-thru, they’ll ask you if you’d like to “make the burger into a meal?” and after you say yes, they’ll ask you if you’d like to “supersize that?”. This is an example of a micro funnel where they have already sold you the burger and now they are trying to upsell you with other features and menu items. It’s the same thing when you buy a piece of electronic and they try to upsell you on the “warranty program”. Sales funnels are everywhere, not just online!

There are many types of micro funnels. This is not a one-size-fits-all scenario. Depending on your business market and target audience, you might need to deviate from the standard types of micro funnels. With that being said, here are the most common models of micro funnels. In the upcoming sections we will take a closer look at each type and the parts comprising them.

The foundational micro funnel types mentioned above can be modified to omit or add different sections as needed and are not inclusive of all types of micro funnels available. Regardless, most micro funnels share common elements and can incorporate similar operations. Let’s go through a few.

This is the most important part. If there’s no traffic being driven to your site, you don’t have a business. There are many ways of promoting your offering. Generally speaking, you drive traffic to your site by first paying for it through the many available advertising channels (Google Ads, Bing Ads, Facebook Ads, etc.). Once you gain traction you can increase your traffic by Search Engine Optimization (SEO), but only if you can provide proper valuable content.

We won’t talk about SEO as it’s a beast of a topic by itself and demands a full comprehensive article (coming soon!). However, promoting your products through advertisement is a sure way of figuring out if there is a market for what you’re offering without having to break the bank. If you’re making less money out of the promotion than you are spending on advertisement, you need to either reevaluate the profitability of your niche/market or reconfigure your offerings’ price points. Make sure you promote your offers where your audience hangs out. For example, if you’re targeting the craft market, you’ll have more success advertising on Pinterest rather than LinkedIn.

Once you drive traffic to your site, it’s time to collect the readers' information. How do you do that? By offering free valuable content, known as lead magnets, in exchange for their information. The lead magnet can be a multitude of things depending on your target audience and market including free how-to guides, helpful checklists, free giveaways, and a free trial of new products just to name a few (e.g. - Magnet). Whatever you’re giving away as a lead magnet, make sure it solves your audiences’ problems and present it as such by following one of the popular copywriting formulas below.

Before-Bridge-After
o    Before – The obstacle your target audience is experiencing
o    Bridge – The solution that your product/service offers
o    After – The results that the solution can deliver
Example – before: computer malware → bridge: antivirus software → after: virus-free and continued protection.

Problem-Agitate-Solve
o    Problem – Identify the problems your audience members are experiencing
o    Agitate – Point out all the issues that the problem has and could cause 
o    Solve – Present your product/service as the solution to this aggravating problem
Example – problem: computer malware → agitate: slower speed, poorer overall performance, jeopardized security →solve: antivirus software

Attention-Interest-Desire-Action (AIDA)
o    Attention – Grab your audiences’ attention by using trigger words
o    Interest – Provide interesting information on the problem your product/service solves
o    Desire – Present the benefits of your product/service
o    Action – Ask them to buy
Example – attention: “your computer could be infected with a virus and you won’t even know” → interest: “on-going live protection” → desire: “never have to worry about malware again, guaranteed!” → action: “buy now and get 10% off”

Once the reader shows interest and wants access to your lead magnet, you can direct them to a landing/squeeze page and ask for their email address via an opt-in form (e.g. - Magnet & opt-in combo). Don’t make the form too long or too complicated; you might lose a potential client. Make sure you deliver on the promise you’ve made. You can send the reader to a download or welcome page to download the lead magnet (e.g. - Welcome Page). Here are some tips on how to better design and lay out your squeeze/landing page.

Make Your Text Limited – Landing/squeeze pages should not be busy-looking. Rather, they should be broken up into paragraphs of 3-4 sentences. Use visual aids and lists as much as you can; it’s a great way to post a lot of information in an aesthetically pleasing manner without taking up much space.

Make it Value Oriented – Just like any other element of a sales funnel, your landing page needs to provide value. Remember that throughout your marketing funnel you’re always asking the readers for something; whether you’re asking for contact info or for the reader to take a specific action. It’s important to always provide value at every stage including the sales/landing page. This will also allow you to establish a proper rapport with your clients and position yourself as an authority figure.

Limit Navigation – You want to ensure that your landing pages are free of distraction because ultimately you would like the readers to take the action that is intended (i.e. submitting their contact info). Therefore, limit navigation and prominently place your call-to-action to encourage more sign-up’s. The longer the readers have to scroll through your page, the less the chances of a conversion.

Funnel Advancement – Encourage ascension through the sales funnel by offering incentives on your “welcome page” or by redirecting them straight to the next section of your funnel (e.g. sales page). The “welcome page” is a perfect opportunity to present a limited time offer at a discounted price to increase your sales. The reader has already shown interest by acquiring your lead magnet, you might as well incentivize them to take the next step while you’ve got some momentum. 

Split Test – This technique is used by almost all successful affiliate marketers in the early stages of the business. Split or A/B testing allows you to create two versions of your website and determine which version is more appealing to your audience. You start by creating two distinct versions of your website (e.g. headlines, font, page layout, visuals, navigation, etc). Direct half the traffic to one version and half to the other version. As you are promoting on both versions of the webpage, ultimately, the amount of sales generated determines which version is more appealing. You need to repeat the process until you feel like you have created the most successful version. Remember to test one aspect at a time so that you can better track the results and narrow down what’s working and what’s not.

You should not depend on your website as a landing page. Your website is a collection of all your content and offerings on display, whereas a landing page is a customized page designed to promote a specific product, collect readers’ contact information, and convert readers into leads.
There are excellent software programs that you can use to create exceptional landing pages. All these programs have amazing templates in various categories that take the guesswork out of marketing. Some of these programs are powerful tools that allow you to do a lot more than just design a landing/squeeze page.

One of the most important things you’ll have to do after your readers opt-in is to categorize them and place them in different segments. The reason for this is that you don’t want to engage all potential customers in the same way or with the same content.

When you receive contact info from people who have opted-in, you can categorize them based on source, method, and approach.

Source – Where the traffic came from? (i.e. Facebook, Google, Twitter, Instagram, LinkedIn)

Method – How did the traffic get there? (i.e. organically/SEO, paid ads, referral, affiliates)

Approach – With which content did the readers interact to get there? Even if you are targeting the same market, your approach would be different depending on the audience. For example, if you were selling exercise videos, your approach to middle-age men would be different than women in their early 20’s; thus your campaign content would be different. For one group you might run a “stay healthy for your kids” campaign whereas for the other, you might run a “prepare for bikini season” campaign.

Customer Relationship Management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. A good CRM software will at the very least allow you to:

Manage leads – Capture leads, automate lead scoring, and identify leads that will convert

Track lead progress – Track what stage your deals are currently in and pitch your product/service at the optimal moment

Workflow automation – Lessen the resources and time needed to follow-up with your leads

Manage contacts – Real-time feed on customer activities, ease of connecting with your client list across many communication channels

CRM enables you to retarget customers with better accuracy by using their deterministic data such as name, email, or phone number. Retargeting is a form of online target advertising that exists mainly in two varieties: pixel-based and list-based.

Pixel-based – This is the most common type of retargeting. It is a form of online advertising that enables retargeting platforms (e.g. Google Remarketing Ads) to send ads to your website’s anonymous visitors. When someone visits your website, an unobtrusive piece of code (a cookie) is placed on their browser. When they leave your site, the retargeting platform will send them specific ads based on the pages they visited on your site.

List-based – After you have someone's contact information in your database, you can use retargeting platforms to send specialized and customized ads. The advantage of this type of retargeting is that you can increase the chances of a conversion when you customize your ads. However, the clear disadvantage is that you need to already have acquired the contact info of your viewer.

Why is retargeting important? The cost of customer acquisition is about 50-60% cheaper on average (depending on the platform) when you target people who already have visited your website (i.e. retargeting ads) compared to targeting a new audience (i.e. Bing ads, Facebook ads).

Engagement raises awareness and gauges the interest of your target audience which covers the top two levels of macro sales funnel. Engagement also allows you to drive traffic to your sales page.
The strategies below are all-inclusive and can be used through all marketing mediums (blog, email, social media, and podcast)

If you have multiple (and somewhat related) products/services, pick one individual product and “push” that product for an entire week. After a week, regardless of the results, move to the next product and repeat the pattern.
The key is to not repel the lead by being too pushy or overwhelming. Let’s use the email medium as an example. You’ll need to engage the lead 3 to 4 times in the week. Don’t send the emails in a row, rather, spread them out. As an example, use the M,T,R,S routine - send two consecutive emails on Monday and Tuesday, take a break on Wednesday, send an email on Thursday, take a break on Friday, and email again on Saturday.

Don’t get pushy with this email. The point is establish a relationship with the lead and make them feel comfortable. You can establish a relationship through a personal or funny story and you can create comfort by showing that you’re reputable and credible (i.e. you know your industry and your product).

Use copywriting formulas and techniques to promote your offering. Remind your audience of your offerings' features and more importantly the benefits to the user. The call-to-action (i.e. click here, add to cart, sign up for a trial, etc.) should be very clear and prominent with no confusion of what it will do when clicked.

Provide free and valuable content to your audience for choosing to be part of your mailing list. Your content should pertain to what the reader has shown interest in. For example, if the reader has opted-in to learn how to have more security when browsing online, don’t send them an article on “top 10 marketing software programs”. Instead, send them an article on “top 10 internet security software programs”. Provide genuine and transparent information to win the trust of your readers. Here’s the beauty of this: it is very well possible that each one of the 10 software programs that you have mentioned in your article offer affiliate programs which gives you another source of income. However, don’t be biased; don’t just promote the software programs that give you commission. At the end of the day, you want to build your community and your brand not somebody else’s brand. The best way to do that is by being genuine and transparent.

You can provide some more free content here as well as incentives. If the individual has not visited your sales page yet, use your judgement to figure out what to use as an incentive depending on your target audience. A few examples are a free membership, bonus content, exclusive deals, etc. Make sure your call-to-action is very clear and remember to deliver on whatever you promised as the incentive.
This is a very effective strategy. With the four emails, in effect, you have introduced yourself, introduced your product, added value, and provided an incentive to your audience.

Tell a powerful story that deepens your relationship and connection with your email list and turns prospects into paying customers. Storytelling is one of the oldest method of conveying a message. Old cultures passed down their wisdom through storytelling around the campfire. Even the Bible uses storytelling to communicate with readers.
You should tell your story over 2 to 10 segments using only one of the many available mediums (e.g. social media, blog, email). The story that you tell can be your story, your clients’ stories, your brand’s story, or any other story that you’d like, but you have to keep your audience engaged and leave them on a cliff hanger so that they “can’t wait till the next episode”. One of the better examples of brand storytelling is Nike’s Equality campaign which demonstrated the brands commitment to positive social change, offering something more to athletes than just a pair of sneakers and branded workout gear.
Some Tips: have a protagonist, avoid irrelevant content and jargon, don’t sound corporate (write like you talk), make it relatable, use graphics and make it visually appealing, and make sure your story is intriguing and engaging (don’t talk about mundane stuff).

You can use long form when you have something complex to offer that demands a continuity flow. That’s to say, something that needs to be explained or demonstrated without disruptions. This strategy can be used for when you’re guiding your audience through a linear journey from point “A” to point “B”. The webpage that you are currently on is an example of that; it is providing information/ a guide on how to build a successful sales funnel, from traffic generation to order confirmation. Use the good, old 80/20 rule; provide 80% valuable content and promote/advertise 20%. If done right, long form can be used in many different categories like training & education, health & weight loss, and software, to name a few.

This goes without saying, but you can also combine the different strategies. There is no hard and fast rules on how to engage traffic. You know your target audience best, so use your best judgement to come up with a strategy. If you’re stuck, remember, you can always performing split testing to see what your audience prefers.

A sales page is a standalone page created for the purpose of securing sales by converting leads into paying customers; also known as a landing page or a squeeze page. A sales page has other functions as well. Your sales page will have to entertain, educate, and incentivize.

Entertain – One of the best ways to be entertain your audience is by using graphics. Specifically videos are a great way of attracting more traffic to your site. You can use great and easy to use animated video makers (e.g. - Doodly, Sparkol, Toonly)to create fun, creative, and easy to understand animated videos.

Educate – Provide valuable educational material that solves a problem or provides guidance. Some good examples are how-to tutorials, case studies, Q&A’s, etc.

Incentivize – increase the conversion rate by offering coupons, discounts, or bonus content.

Let’s take a closer look (e.g. - Landing page 1, Landing page 2). Some of the common components that you should include in your Sales/Landing Page are

Killer Headline – Write a clear and concise headline and make sure it’s consistent with the rest of your content. In other words, it should look and “feel” similar to what they have already experienced prior to landing on your sales page.

Images/Video – Visual aids are great for telling stories or conveying any type of information. If you want to use a video as your main attention grabber, make sure you pack it with proper information. Depending on your offering, you should mention what your background and qualifications are, what exactly you’re offering, what makes your offering better than the competitors’, and something that leads the audience to the rest of the sales page.

Features and Benefits – It’s important to list the features of your product/service, but it’s more important to describe how it benefits the user.
 

Testimonials – Consumers are not going to blindly buy something; they’ll be looking for some sort of social proof. Testimonies are a good way to lower the guard of the consumer in order to give them the comfort they need to consider your offering.

Special Offers – Incentivize your audience with offers but be ethical with them. For example, if you’re offering a discount for a limited time, it should be that! Don’t offer your full price as a discount price just to make a quick bucks.

Call-To-Action (CTA) – You can prompt an immediate response or encourage an immediate sale by creating a Call-To-Action. This is essentially a button on your sales page that is highly visible and clearly describes what will happened when you click on it (e.g. “Click here for a 14 day trial”, “purchase”, etc).

The Order Confirmation page simply confirms the customers’ orders (e.g. - Order confirmation) and shows details about their order such as shipping time, how to download guides or other accessible content, how to get support, etc. Increase your sales and take advantage of cross-selling opportunities by including sections like “You might also be interested in these!” or “Customers who purchased [this] also purchased X, Y, and Z”.

The Front-End Funnel is perhaps the most common type of funnel and goes by many other names such as the Classic Sales Funnel and the Trip Wire Funnel.

Once the lead has opened their wallet and is committed to buying what you have offered on your sales page, you can guide them to your first "One-Time-Offer". This is usually a product or service you can offer at a discounted price to thank the customer for purchasing your sales page’s offering as well as incentivize them to purchase another product/service pertinent to the first one.

The O.T.O. is typically one of these four things

Core Offer – if you’re offering a cheap “opener” like an impulse buy on the sales page, you can promote your “Core Offer” on the O.T.O. page. For example, if you’re offering a night stand on your sales page, you could promote a full bedroom set at a discounted rate on your One-Time-Offer page.

Continuity Offer – You can generate recurring income by offering memberships, access to bonus content, and on-going technical support. You can encourage a membership model by lowering the monthly cost of your offering if billed annually instead of monthly (i.e. customer paying for a whole year upfront).

Profit Maximize – Offer a really high-priced product or service ($1,000+). This works well for educational courses.

Complementary Offer – You can start cross-selling by promoting products or services that complement your offering on the sales page. For example, if the customer has committed to purchase a pair of swim trunks, you can also promote goggles, a swim cap, and beach towels.

If the customer has said “yes” to your One-Time-Offer, direct them towards an upsell page. Think of this as “supersizing” the order. This could be as simple as offering a “Buy-One-Get-One-Half-Off” deal or it could be just promoting another complementary item.

If the customer has said “no” to your One-Time-Offer, direct them towards a downsell page. This is essentially a page designed to kill the customer’s objections to your One-Time Offer. If the customer has an issue with the cost, you can offer a cheaper version, a payment plan, or a discount on your downsell page. If the customer is not sure about your product, a “30 day free trial” offer on your downsell page should do the trick. You can encourage a sale even more by including free bonus content on the page.

Afterwards, direct the client to the order confirmation page.

This funnel can be used for high-ticket items. One of the best uses for this funnel is to offer digital content like software programs or digital courses. A successful Product Launch funnel will be able to increase your conversion by making your product/offer scarce and extremely enticing.

You can create scarcity by offering your product at a discounted rate for a limited time (i.e. “Grand Opening Sale”). This works especially well for a software program launch. Second, you can make your offering extremely enticing by presenting highly valuable and informational content that will address and provide partial solution to the audiences’ problem. You want your audience to be so surprised by how much value they’re getting out of the free content that they can’t wait to get their hands on your actual product.

To start, these pages don’t only include videos, but the videos will be the center of attention. The rest of the page can include features, testimonies, contact info, soft sale content, etc. The strategy is to address the audiences’ query/problem and give away a partial solution to build trust and position yourself as an authority figure within the niche. You can provide the solution within your videos in any order you see fit. The key to high conversion with this funnel is to create value for your customers. In other words, your content should generate permanent value for the client regardless of whether or not they purchase the complete package from you or not. If you can achieve this, your product/service will definitely be the top choice when the customer is ready to take the plunge on a complete solution.

Let’s use a launch a software program as an example.

Video 1 – The first video is essentially the content that you have already promised to your readers when they submitted their contact info on the opt-in page. This can just be an introductory video which describes the issue that your readers are facing and how your product/service can remove their obstacles. Use the copywriting formulas appropriate for your niche and target audience.

Video 2 & 3 – Provide a proper partial solution and illustrate how your product will help create that solution and integrate that solution in their system. This could be in the form of instructional and “how to” videos. Make sure to allocate proper time and money for your videos. Your sales will take a big hit if you’re offering a good product through poor promotion/illustration.

Video 4 – This is your opportunity to promote your full package. Include success stories and testimonials. Remind your readers of the value that they have gained thus far and describe what they can gain if they purchase the complete package. Provide a teaser of the full package by illustrating how it works and providing a free trial.

If you help someone solve a problem for free, they’re more likely to reciprocate later. You can create a permanent solution by offering a lesser version of your software program indefinitely for free, but if they want the full solution, they would have to upgrade.

The engagement can be kept simple here. You can use emails or autoresponders to direct the audience from one video to the next. The content should include refresher of the material covered up to that point and what topics are included in the upcoming videos/material. You can use strategical engagement here, but you should also use copywriting formulas. You want your audience to know how your product benefits them and solve their specific dilemmas.

In the last engagement you need to inform your readers that your product is now available for purchase (perhaps at discounted rates for a limited time!). You also need to convey this message across your advertising channels (e.g. Facebook ads, retargeting ads, email marketing, social media, etc.

Another way to successfully promote a high-ticket product or service is through a webinar sales funnel. Webinars are essentially e-seminars. The extremely interactive nature of this type of funnel makes it great at closing sales.

Once somebody shows interest in your webinars by providing their contact info during opt-in, you can send them a preliminary email in preparation for the webinar. The preliminary email will cover anything that the reader needs to know in order to take full advantage of your free webinar including: the webinar’s curriculum, fundamental concepts or terminology, any resources or tools required, and confirmation of the webinar booking (i.e. time, date, login credentials, etc). Another major purpose of the preliminary email is to create excitement to drive the audience to the webinar room.

If they don’t attend the webinar, you can use strategical engagement (section 4.5) to encourage them to watch the webinar replay. You need to make your offer so irresistible that the reader is left with no choice but to either attend the webinar or watch the replay. Otherwise, if they do neither, this particular funnel has ended. If they do watch one of the two, but have not made the purchase yet, you can again follow up with strategical engagement, copywriting formulas, and limited time offers.

The curriculum and content of your webinar would be different depending on your market and target audience; however, all webinars need to entertain, educate, and incentivize. If you’re stuck, attend a few successful webinars within your niche to get an idea of how to present your content, introduce your product/service, and pitch your offer.

It is unrealistic, costly, and inefficient to run a live webinar every time. You can create an evergreen sales funnel by running a pre-recorded webinar in your funnel rather than a live version. This will allow you to run webinars 24/7. There are a few things to be wary about. First, in order to build trust and make your webinar feel interactive, the pre-recorded version needs to be a recording of a genuine live webinar. This is the strength of this sales funnel. Second, make sure that you either make yourself available in the webinar chat box to answer questions and inquiries or do a prompt follow-up. Lastly, make sure it’s clear what the next step is, how to get in touch with you, and how to make a purchase.

There are some excellent webinar software programs that allow you to create powerful, focused, and engaging webinars. Let’s look at some of the different options.

GoTo Webinar

Easy Webinar

WebinarJam

For when trying to schedule an appointment with a potential client rather than making a sale, you can use a consulting sales funnel; also known as an application or appointment funnel.

This funnel is good for businesses that would like to prescreen potential clients before taking on their portfolio. The lead magnets used in this funnel need to be much more complete and comprehensive; a long form is a good format to use. Through the content of your lead magnet you need to position yourself as an authority figure in your niche.

The lead magnet leads to the opt-in page where the reader must forgo some personal contact info (e.g. email address) to receive the lead magnet. After they have opted-in they’ll be directed to the welcome page. For example, your lead magnet could be on the welcome page in a form of 30+ minute video followed by video testimonies from existing clients. Make sure to include a Call-To-Action (CTA) on your welcome page to lead the audience to the application page. If they don’t visit your application page, you can approach them with strategical engagement to encourage the desirable action (i.e. visit your application page). An application page is simply a page where the applicant can enter information and choose from available dates from you appointment calendar. The following tools are great for creating application/submission forms and calendar/scheduling widgets.

Google Forms

Wufoo

Calendly

None of the sales funnels mentioned previously are set in stone. You can modify any of the funnels in any way you’d like as well as combining them. Generally speaking, front-end sales funnels work great in combination with any of the other sales funnels. Below is an example of a product launch funnel combined with a front-end funnel. The product launch portion introduces and describes your offer and the front-end portion increases your sales by offering complementary products and services.

• A website is a collection of web pages and related content published on at least one web server. The primary purpose of a website is to attract online traffic by raising brand awareness through different methods of marketing and by creating interest through illustrating how your product / service will solve a specific issue. Secondarily, a website provides a reference point for the readers.
  

• A sales funnel, also known as a purchasing or a marketing funnel, is a consumer focused marketing strategy that guides the customer towards the purchase of a product or service. The point of a sales funnel is to take leads, turn them into prospects, and turn those prospects into customers.

• You'll need both!  Websites and funnels are perfect companions in the modern digital landscape. While websites may offer a variety of information geared toward different audience segments, funnels tend to be more targeted and specific. In fact, a websites can contain multiple funnels (and many successful ones do!). For example, you can use your blog or webpages to drive traffic to different funnels specific to the readers' topics of interest. If a website is used to bring in online traffic, a sales funnel is used to process it.

You can easily create both here at Page Hatch.

Can I create websites and sales funnels before purchasing a paid subscription?

Can I cancel my Page Hatch subscription?

Yes! With an unlimited trial version you can design and test different ideas before starting your paid subscription.

Yes. You can cancel within 14 days of your yearly subscription purchase. No questions asked. Monthly subscriptions are not eligible for a refund.

Can I contact you for help if I get stuck with the platform?

What are the benefits of a yearly subscription?

Yes. You can contact us at any time and we will be happy to assist you with any issues that you may be experiencing.

With the yearly subscription you will get about 30% off of the month-to-month subscription price and will be eligible for a custom domain name for FREE for the first year.

Can I change my subscription plan?

How do I get a refund?

Yes. You can upgrade or downgrade your plan at any time through the billing settings on your account.

When subscribing annually, you are eligible for a refund for up to 14 days after the purchase. Contact us and we will assist you with your refund.

Do I have to pay for web hosting?

Can I host what I create myself?

No, Page Hatch provides high-speed and secure web hosting for FREE.

No. We host everything on our secure and fast Amazon servers.

Do I own the websites and funnels I create?

How do I purchase a domain?

Yes. What you create is proprietary to you. You have exclusive ownership. Page Hatch has no rights over anything you have or will create.

With any yearly subscription you'll get one year of free domain registration for FREE! You can also purchase a domain elsewhere and easily connect it to your website / sales funnel. (instructions provided)